Hi, I’m Alex Amancio— a writer, creative director, and shameless world-building enthusiast.

This blog is where I dive into the swirling thoughts that keep me up at night — like how cultural shifts influence media, how binge-watching shapes our collective attention spans, and whether algorithms are secretly plotting to make us fall in love with mediocrity.

I believe in challenging comfort zones — mine, yours, and the algorithms’. So expect conversations that might nudge you to rethink your favorite tropes, question your content habits, or simply laugh at the trends, fads, and absurd quirks shaping today’s zeitgeist.

Let’s explore, question — and maybe even do a little thinking along the way.