Hi, I’m Alex Amancio—a writer, creative director, and shameless world-building enthusiast. My journey includes roles like Creative Director on the Assassin’s Creed franchise.

This blog is where I dive into the swirling thoughts that keep me up at night—like how cultural shifts influence media, how binge-watching shapes our collective attention spans, and whether algorithms are secretly plotting to make us all love mediocre content.

I believe in challenging comfort zones—mine, yours, and the algorithms’. So expect conversations that might nudge you to rethink your favourite tropes, question your content habits, or just laugh at the absurdity of modern storytelling. Let’s explore, question— maybe do a little thinking along the way.